Upspring (Parkt)

UX/UI Design

Vision & Scope

“Upspring came up with an idea to create a brand new app that helps provide a better parking network in limited supply areas. The vision is to help users save money on parking, as well as help driveway owners earn extra cash by renting out their driveways so people in the city can easily find affordable parking without a hassle during busy times.”

Design Approach

  1. User Research

  2. Define the problem

  3. Planning

  4. Designing (Low-fi /Mid-fi Wireframes)

  5. User testing

  6. Prototyping (Hi-fi Wireframes)

  7. Solution

User Research

App Name

To come up with a name for the app, we brainstormed and researched many suitable names for this particular parking app, then did a poll to determine the best one. Clearly “Parkt” seemed to be the winner.

Comparative / Competitive Analysis

Survey (Insight)

  • 75% Felt frustrated and stressed finding parking in Downtown Toronto.

  • More than 70% live in a house and work in DT from 9 am to 5 am

  • 64% responders have gotten parking tickets before.

  • More than 80% have extra parking during the day and would consider renting out their driveway.

Primary User Persona

Secondary User Persona

Define the Problem

"User has difficulty finding the nearest parking when needed because of the limited spots available and high pricing."

PLANNING

User Flow

Mood Board

Style Guide

DESIGNING

Wire-framing (V1 vs. V4)

USER TESTING

Prototype Testing

  • Add the visual confirmation of booking

  • Remove dropdown menu from the logo

  • Nav bar icons

  • Move setting to the profile screen

  • Dragging pattern for time blocks

  • Filtering option improved

Final Prototype

Solution

"An alternative to existing parking network with better pricing availabilities and ease of finding the nearest parking with the option of scheduling ahead of time."

Future Goals

  • Onboarding screens

  • Message system /Live chat

  • Street view

  • Review section

  • Referral /Promo code

  • Points system /Rewards

  • Validating account with phone number

  • Free parking option

  • Electric Vehicle charging option

Summary

Upspring came to us with the hope of designing a simple, clean looking and easy to navigate app for easy parking. Their idea of this app was simply put “Air BNB for parking”, where people can rent out their empty parking spaces for the ones who have trouble finding parking in the most busy areas of the city. After a lot of research and testing we finally put together a beautiful design for the app now called “Parkt”.